Marina Hummel makes lampshades to measure and repairs and restores old ones in her Hamburg workshop. Her website, in German, shows 95 of her shades, her markets and the way to her – fast on every phone, with no WordPress behind it.
The previous site ran on WordPress with a page builder. But Marina doesn’t look after her website herself: when something should change, she writes to me. So she didn’t need a site built for editing.
What was needed was a site that shows what Marina does: shapes, fabrics and techniques, advice in the customer’s home, repairs of old shades, a large gallery and the markets where her work can be seen and touched.
It was rebuilt as a static website – in the old site’s look, with its fonts and colours, under the same addresses.
Three things a site for a craft with many pictures and fixed dates does differently.
Every picture in the gallery opens large, with a strip of all the others below it. Each comes in three widths and a phone loads only the one it needs – there the whole gallery weighs 3.5 MB instead of 16.5 MB.
See the gallery (external site: abatjour-hummel.de)
Every market is on one page, each with its date, time and place. Each is also marked up as an event, so search engines read the dates as dates. A new market is one entry in one file.
See the exhibitions (external site: abatjour-hummel.de)
Address, phone and mail are marked up as an address on every page, which screen readers and search engines recognise as contact details. Beside them, the form for an appointment – no tracking, no outside services.
See the contact page (external site: abatjour-hummel.de)Marina looks after her shades, not her website. When something should change, she writes to me and I do it.
Measured on the built website of 15 October 2026, not estimated.
pages, each with structured data for search engines
pictures in the gallery, each in three widths
errors on the accessibility rules a machine can check, levels A and AA
On a phone the gallery loads 3.5 MB instead of the 16.5 MB its 95 pictures would be at full size – every picture comes at the width the device needs.
Four questions come up in every project. This is how they were answered for Abat-Jour.
Marina doesn’t change her site herself. She writes to me what should be different, and I do it. Anyone who’d rather change texts and pictures themselves can do that too: with a free program on their own computer.
To run it, the hosting and the domain. The site is made of finished files the server simply delivers, and needs nothing between two changes.
The addresses stay. The pages stand at the same addresses as before, and the three old pages of the single markets redirect with code 301 to the new exhibitions page – search engines understand that as a move. Google Search Console shows no old address that leads nowhere.
Because Marina doesn’t edit her site herself. WordPress is strong when you look after your content yourself, and often. If you’d rather write what should change, you don’t need that. What the new site can do is shown in the report: load time, accessibility, search engines and what it loads from other servers.
How the pages hang together, and two of them on every device. A click enlarges the picture, with the others below it.
The whole site at a glance – sections of every page on a phone and on a screen, put together as collages.
Every Static Studio website gets a report measured on the finished site itself – not filled in from a checklist. For abatjour-hummel.de it checks all 12 pages:
Tell me what you want to show. I’ll tell you honestly what fits – and you get a fixed quote before anything starts.